About Avi Simon
From Actor → Manager → Coach
Over four decades of real industry experience — now applied exclusively to coaching.
The Actor
My initial acting training was in New York, where feedback was blunt, direct and specific. I received my bachelor's degree from New York's Columbia University, and I studied acting in New York City during and after my college years. Then I moved to Los Angeles and received a Master of Fine Arts in Acting from the University of Southern California.
In Los Angeles, I experienced a very different acting training culture than I experienced in New York—plenty of encouragement, but far less honesty. I got tired of hearing how good I was without getting the help I needed to get even better and book more consistently.
I became a working actor who booked 100+ speaking roles in union projects, including Friends, Mad Men, The Drew Carey Show, Las Vegas, Beverly Hills 90210, and many others.
I was working…but something was holding me back.
Avi Simon – Acting Career Reel
Watch my acting reel on my IMDB page. It's a fast-paced compilation of short excerpts from 31 roles in under two minutes, offering a snapshot of my on-camera experience and professional background.
Watch on IMDB →
The Manager
When I transitioned into management, I promised myself I'd be the manager I always wished I'd had. Someone that could give me:
- Honest feedback about what was working
- Honest feedback about what wasn't working
- A clear understanding of how the business operates and casting decisions are made
- Guidance grounded in both craft and industry reality
I spent over 17 years as a successful Hollywood talent manager, serving as President of Rectangle Entertainment, a respected management company well-known within the industry.
As A Manager, I Had A Front-Row Seat to How Casting Works
- Read casting breakdowns daily
- Observed which submissions resulted in audition requests
- Watched self-tapes and then saw which casting responded to—and which missed the mark
- Worked closely with actors on audition scenes
- Interacted directly with agents and casting directors
- Helped actors build their careers and book major roles in TV and film
- Observed how some actors turned small roles into recurring and series regular roles
- Developed actors from few or no credits into series regulars
Under My Management And Guidance, Actors Booked:
- Series regular roles
- Major recurring guest stars
- Guest stars and co-stars
- Film, commercials, and theater
- ...and more
The Coach
My background informs my coaching—but it does not define my role today. My management career is now fully in the past. My work today is 100% exclusively as an audition coach, bringing all that I've learned directly to actors through My Audition Coach.
Ready to work together?
If you're serious about your craft and want feedback that actually helps you book — let's talk.
Book an Introductory Session